The direction of the hottest international food pa

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Direction of the international food packaging market

good packaging can not only maintain the good flavor of food, but also exquisite and novel packaging will attract people's attention at the first time when consumers buy products. It can not only promote sales, but also help brand publicity. In this respect, there are still many gaps between domestic enterprises and foreign advanced enterprises. Let's take a look at the new trends of food packaging in foreign countries. For the packaging of health food, foreign countries attach great importance to it, mainly in the material structure and decoration design

material and structure

glass container packaging is still popular in the European market despite its high cost, easy to break, bottle weight and other defects because glass materials will not pollute food due to the release of ingredients, and glass has good plasticity, which can cast various bottle shapes. For example, honey, germ oil, sunflower seed oil, jam, fruit juice and health drinks in natural foods are still widely packaged in glass containers

anti pollution packaging since a cold drug adulteration case occurred in the United States, the government stipulated that all drugs sold directly over the counter must be changed to anti pollution packaging. That is to say, the packaged drugs must leave obvious traces after being opened and sealed. In addition to drugs, food and beverages sold on open shelves in supermarkets are also actively designed with anti pollution packaging, including various anti-theft and anti unsealing label seals, which are marked with "do not accept and use if the seal is damaged". The opening part of the carton is sealed with transparent film

aseptic packaging is a roll coated paper invented by Tetra Pak company in Sweden. It is sterilized by hydrogen oxide sterilization solution, then disassembled into tubes, and then injected with ultra-high temperature instant sterilization products. The cartons are firmly sealed under the liquid level. There is no air or bacteria in the cartons. It can be kept fresh for 3 months without cold storage

multi layer composite flexible packaging is a kind of multi-layer composite flexible packaging that uses the barrier characteristics of several different films to gas and water vapor. It is suitable for packaging healthy foods such as high fiber, low calorie, high protein and low fat soup powder. The food packed in multi-layer composite bags has good sealing performance, moisture resistance, light resistance and fragrance preservation with the continuous progress of science and technology, and can be stored for 39 weeks. Biscuits with high fiber content and fruit juice bars containing multiple vitamins are also packaged with aluminum-plastic composite materials, and both ends are heat sealed

decoration design

serialization the whole sense of health food generally appears in the form of series products, so the decoration design also adopts the serialization method. For different varieties of food with the same brand, the font and layout style shall be unified to enhance the visual effect. The color, aroma and taste of different kinds of food are generally distinguished by color codes. For example, for the same brand of fruit sweat candy, orange is used for orange flavor, green is used for fruit, honey and walnut flavor, Brown is used for Zhimo flavor, and apricot is used for Apricot flavor. Other trademarks, fonts and picture styles are unified, which not only have a sense of integrity, but also can be distinguished in visual effect

color and pattern for healthy food with low calorie, low cholesterol, micro sugar and thin salt, the early design generally used light color, or even white as the main tone, suggesting that the product will not make people fat or stimulate hypertension and heart disease. Because of this use of color, it gave people the illusion of "Puritan food", and then gradually turned to the warm color series used for food. However, the packaging of healthy supplementary food, such as various vitamins, calcium, zinc, selenium, seaweed, cod liver oil, sunflower seed oil, garlic oil, evening primrose oil, etc., generally still takes cream, ivory and other elegant colors as the background color. The packaging picture of healthy food is generally simple in composition, which mainly shows the natural reality of the first transmission mode, so it often uses the real images of pastoral style, such as pasture, fruit, wheat and so on, to show the natural ecology of the product

description and marking

the nutritional components indicated on the package of healthy food shall be approved by the competent authority, especially the effect shall not be exaggerated at will. All countries have regulations on the health characteristics of food. For example, the food sodium content regulation recently released by the US Food Administration requires that the food package label should indicate the sodium content or salt content of the food, and that the words "no sodium" or "no salt" can be displayed only when the sodium content of each food is less than 35 mg. In France, the calorie content of food is stipulated as follows: only when each food contains no more than 300 calories, it is allowed to mark "low calorie". The signs of health characteristics are generally arranged on the focus of the front view of the package, which is very eye-catching. Trademark, product name, health characteristics, physical image and is not 2: the same capacity when doing the tensile test has become the five elements in the picture design of health food. In order to facilitate the production and marketing of healthy food, London lakhar laboratory has designed a set of "symbolic signs of healthy food". In addition, the ex factory date and expiry date must be indicated on the package

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