Most popular Budweiser and Pepsi launched themed p

2022-08-02
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Budweiser and PepsiCo launched a themed packaging marketing war for the Super Bowl team

release date: Source: curiosity editor: Yu Jia browsing times: 2456 copyright and disclaimer

core tip: the first game of the 2017/18 regular season of the Super Bowl NFL will be held on September 7. In more than two months, the schedule of the playoffs will soon be presented. This competition, known as the "American Spring Festival Gala", attracts many brands to spend money on advertising every year, and related marketing is emerging in endlessly

[China Packaging News] the first game of the 2017/18 regular season of the Super Bowl NFL will be held on September 7. In more than two months, the schedule of the playoffs will soon be presented. This competition, known as the "American Spring Festival Gala", attracts many brands to spend money on advertising every year, and related marketing is emerging in endlessly

just a few weeks before the regular season, Budweiser InBev has launched a new theme package for its bud light. The logos and slogans of 28 of the 32 teams are printed on the cans and aluminum bottles (in addition to the local teams in Dallas, Chicago, Wisconsin and Minnesota, they all cooperate with another brewer, millercoors). "Fly eagles fly" of the Philadelphia Eagles, "rise up" of the Atlanta Falcons, and "who dey" of the Cincinnati Bengal tigers are all printed on the colorful Budweiser light Rally machine. The reducer is a power transmission mechanism beer bottle

the bottle is also designed with snap code, so consumers can take photos of beer with snapchat and upload them to win the Super Bowl ticket. In 2015, Budweiser light beer also played the trick of team themed packaging. As the official beer sponsor of the super bowl, it sold beer with novel packaging in the team's competition area and surrounding areas, thus attracting a large number of fans

although Budweiser light beer is still the flagship brand of Budweiser InBev, consumers are less and less interested in industrialized beer, Switch to fine brewing "Two major challenges are mechanical properties and technology. Its market share in the United States has been declining for six consecutive years. Budweiser InBev is using marketing to reassure American consumers about this beer.

and Budweiser InBev are also eager to build momentum before the super bowl. Its tostitos cornflakes have also made theme packaging for 19 super bowl teams. This limited edition lucky bags series has been given With some superstitious colors, each team's exclusive cornflakes are regarded as their own team's "lucky charm". Pepsi also invited some star players, such as dak Prescott of the Dallas Cowboys and Joe Flacco of the Baltimore Ravens, to appear in the advertising films

in order to have more 0.10 ~ 0.11 interaction with consumers, tostitos also has snap code on the package, so that fans can unlock the unique pre game blessings of each team when there are too many oxide skins and share them on social networks

these customized marketing activities are aimed at the millennials, especially the commodities related to football matches. As long as they arouse the fans' sense of identity, they can spontaneously print pictures on the website and share the products with their relatives and friends

in 2014, Coca Cola launched 1000 versions of nickname bottles in the United States. In that year, the sales of this type of packaging products increased by 19%. This year, nutella chocolate sauce designed 7million bottles of different styles of packaging using color algorithm, and all the new products were sold out in one month

these products use packaging to catch people's attention. When people buy them, it is no longer just the consumer product itself, but more the meaning behind the packaging of these products

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