Most popular British consumers still love paper bo

British consumers still love paper books time

while consumers are gradually changing from paper books to e-books, their buying methods are also changing from physical bookstores to online bookstores

according to the latest survey data of bock market research company, compared with 2011, the number of books purchased by British consumers has increased, while the spending has not increased, but decreased. In 2012, British consumers purchased 298million books of 135 epoxy adhesives for dry hanging stone curtain walls, an increase of 10million books compared with 288million in 2011. Among them, 11% (about 3250) are e-books, and the total expenditure of consumers on such books is 125million pounds (189million dollars), more than double that of 2011

however, in terms of sales, the situation of the British book market is not so optimistic. In 2012, the total expenditure of British consumers on books was £ 2.108 billion (US $3.182 billion), which was £ 245million and nearly £ 30million less than that in 2008 and 2011 respectively. This is the fifth consecutive year that the expenditure on books in the UK has decreased. So, have the operating costs of publishing houses and book dealers decreased correspondingly? The answer is clearly no

online retailers have sprung up

bock market research company pointed out that British consumers' book purchasing methods have also shown a new trend. In 2012, for the first time, Britons purchased more books from online retailers than physical bookstores. In terms of expenditure, consumers' consumption in physical bookstores is significantly higher than that of online retailers. In addition, the sales volume and sales volume of physical bookstores increased compared with 2011. As the online bookstore gradually dominates the e-book market (the market share is about 95%), the sales volume of online retailers will further increase the number of talents needed for the development there

although physical bookstores still maintain a leading position in the sales of paper books, Baoke market research company believes that when consumers start to shift from paper books to e-books, they will start to try to buy paper books on the Internet

readers have not abandoned paper books

from the perspective of facilitating readers' browsing, physical bookstores still have certain advantages. In addition, gift giving is still a major reason for the increase in the sales of paper books. The market share of e-books reached a peak of 12% in the third quarter of 2012, but with the increase of consumers choosing paper books at Christmas, its market share fell back to 10% in the fourth quarter of 2012

paperback books are the most affected by e-books. Its market share dropped to about 67% in 2012 from nearly 90% in 2010. In terms of the types of books, the growth of fiction books (paper and e-books) is significantly better than that of non fiction books, and its sales in 2011 even showed a double-digit growth

in addition, the number of consumers who choose to buy books on the Internet will continue to increase. The market share of book sales in 2012 will double that in 2008, reaching 42%

it is popular to read books with intelligence

tablet computers and intelligent devices are playing a more and more important role in the book industry. As a universal experimental machine manufacturer, they are becoming more and more important in after-sales. They will bring us new surprises. Although the sales of e-books have increased, most consumers still chose paper books in 2012. Of course, this is partly because many consumers do not have their own tablets or other electronic devices

many people who buy e-books use professional e-reading devices instead of so-called multi-functional devices. However, Baoke market research company claimed that the market share of e-readers has actually declined in the past year. Another noteworthy trend is that with the growing size of monitors, a considerable number of consumers will choose to read e-books on their own